The Advertising Of Diet Plans And Supplements Essay

Today s society is constantly presented with misrepresentations of the ideal body image through the advertising of diet plans and supplements. Companies in the fitness industry scam people into buying useless products or services by advertising with individuals that have, what the mass media sees as, the perfect body composition. In addition to getting consumers to buy into a product or service, these companies also aid society with the spreading of this fake idea of what classifies as the perfect body. They portray a body image that is unattainable for most individuals in society, despite how many of those supplements being advertised they buy. The models used in these advertisements, are in most cases, starving themselves, enhanced via illegal substances, or are photo-shopped to the point where even they do not look like the model displayed in the ad. All this has led to many people wanting to strive for that perfect body, that in reality, is impossible to achieve. In order to show the affect these advertisements play in our society, I will be deconstructing multiple ads in the fitness industry, as well as multiple peer-reviewed scholarly journal articles centered around the impact media has on an individual s self-image. What is the ideal body image as portrayed by the mass media and how did it come to be? Simple, for men it is that masculinity ideal that is associated with having big muscles. For women, â€Å"you need to look eternally 18 years old with perfectShow MoreRelatedThe Garcinia Cambogia Extract Diet Pills1079 Words   |  5 PagesAbstract The following paper explores the subject of the Garcinia Cambogia Extract Diet Pills, and how this supplement’s main ingredient, hydroxycitric acid (HCA), contrary to manufacturer advertising, does not lead to weight loss. In fact, both Garcinia Cambogia and HCA can prove to be harmful to health if taken in large doses or for a long period of time. 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